Privacy Policy

Introduction

Mars Venture Labs LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Love Tracker mobile application ("the App"). Please read this privacy policy carefully. By using the App, you consent to the practices described in this policy.

Information We Collect

Account Information

When you create an account, we collect:

• Email address - Used for authentication and account recovery
• Display name - The name you choose to display in the app
• Profile photo (optional) - If you choose to upload one

If you sign in with Google, we receive your name, email address, and profile photo from Google.

Relationship Data

To provide the core functionality of the App, we collect and store:

• Your relationship start date
• Bucket list items and goals you create
• Partner connection information (invite codes)
• Relationship milestone data

Device Information

We automatically collect certain device information, including:

• Device type and model
• Operating system version
• App version
• Unique device identifiers (for push notifications)

Usage Data

We collect information about how you use the App, including:

• Features you interact with
• Time spent in the App
• Crash reports and error logs

How We Store Your Data

Your account and relationship data is stored securely in the cloud using Supabase, a secure database service. This enables:

• Syncing data between your devices
• Real-time synchronization with your partner
• Data persistence if you change devices

Some data (such as preferences and widget data) may also be stored locally on your device for performance.

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the App
• Create and manage your account
• Enable partner connection and data sharing features
• Send push notifications (with your permission)
• Display relevant advertisements (for free tier users)
• Process subscription purchases
• Respond to your inquiries and support requests
• Monitor and analyze usage patterns to improve user experience
• Detect and prevent fraud or abuse

Advertising

Love Tracker displays advertisements to users on the free tier. We use Google AdMob to serve non-personalized ads. We do not request permission to track you across apps and websites, and we do not use your device's Advertising Identifier (IDFA) for tracking purposes.

For non-personalized ads, AdMob may collect limited data including:

• IP address (for general location/country)
• Basic device information

Premium subscribers do not see advertisements.

For users in the European Economic Area (EEA), we obtain your consent before serving personalized advertisements. You can change your consent preferences at any time through the app settings or by reinstalling the app.

For more information about Google's data practices, please visit: Google Privacy Policy

Cookies and Similar Technologies

Google AdMob, our advertising partner, uses cookies and similar technologies to:

• Serve relevant advertisements
• Limit the number of times you see an ad (frequency capping)
• Measure ad effectiveness and reporting
• Detect and prevent fraud

For more information about how Google uses cookies, visit: Google Cookies Policy

Analytics

We use Firebase Analytics (provided by Google) to understand how users interact with the App and to improve the user experience. Firebase Analytics collects:

• App usage events (screens viewed, features used, errors encountered)
• Device information (device model, operating system version)
• General location (country/region based on IP address)
• App performance data (load times, crashes)

This data is used to:

• Understand which features are most valuable to users
• Identify and fix bugs and performance issues
• Measure the effectiveness of marketing campaigns (e.g., Google Ads attribution)
• Improve overall app quality and user experience

Analytics data is aggregated and does not include personally identifiable information such as your name, email, or relationship data. We do not use cross-app tracking or device advertising identifiers (IDFA).

Subscriptions and Payments

Love Tracker offers premium subscriptions: Monthly ($4.99 USD) and Yearly ($49.00 USD). All payment processing is handled by Apple through the App Store. We do not collect, store, or have access to your payment information (credit card numbers, etc.).

We receive from Apple:

• Confirmation of your subscription status
• Subscription expiration dates
• Transaction identifiers

Prices may vary by region. Actual prices will be displayed in your local currency in the App Store.

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

With Your Partner

When you connect with a partner in the App, certain data is shared between your accounts, including:

• Your display name and profile photo
• Shared bucket list items and goals
• Relationship milestone data

Service Providers

We use third-party services to operate the App:

• Supabase - Cloud database and authentication
• Firebase Analytics - App analytics and performance monitoring (provided by Google)
• Google AdMob - Advertising (free tier only)
• Apple - App distribution, push notifications, and payments

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect our rights, privacy, safety, or property.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL)
• Secure cloud infrastructure
• Access controls and authentication
• Regular security assessments

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. You can delete your account at any time through the App settings, which will remove your data from our servers.

We may retain certain information as required by law or for legitimate business purposes (such as fraud prevention).

Your Rights and Choices

You have the following rights regarding your data:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate data
• Deletion: Delete your account and associated data
• Opt-out: Disable push notifications or personalized ads

To exercise these rights, contact us at [email protected] or use the in-app settings.

Children's Privacy

Love Tracker is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. By using the App, you consent to the transfer of your information to the United States and other countries where our service providers operate.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, request deletion, and opt-out of the sale of personal information. We do not sell personal information.

For Users in the European Union (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

• Right to Access: Request a copy of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for personalized advertising at any time

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: For personalized advertising (you can withdraw consent at any time through the app or device settings)
• Legitimate Interest: For app functionality, security, analytics, and serving non-personalized ads
• Contract: For providing the service you requested when you create an account

To exercise your GDPR rights, contact us at [email protected]. You also have the right to lodge a complaint with your local data protection authority.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy in the App and updating the "Last updated" date. Your continued use of the App after changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Website: marsventurelabs.com/support